So you have started researching a photographer for your next event or project and you’ve found a good solid list of photographers that you think might be able to help you out but now you feel a little stuck and out of your depth narrowing down your options. Here is some guidance that will help you come up with a shortlist for your photography needs and it is all based around the photographer’s website. There is a vast difference between the content and style of photography sites and although an overall good looking website like those found on this Top 25 list there’s a fair few things that should be good indicators if the photographer is for you or not.

Portfolio: This is absolutely crucial, a photographer’s website must give you an opportunity to view their portfolio to show the extent of their experience, their photographic style and the end result of their time working on past projects. If you don’t like any of the work they have produced so far then they aren’t going to be the photographer for you.

The Story: A key element of choosing a photographer is getting to know them and deciding if you can work alongside them. Although most of this will be established when you meet them to ask the key questions if they tell their story well on their website it gives you a good first impression. It also provides you with the impression they know what their customers want to know which can only be a good thing.

Content: As well as the portfolio and visual content take note of location, ideally you will be looking at someone local so that you can easily arrange pre-meets as well as the shoots themselves. Price, the site should give you a rough idea of price. If they are totally out of your price range then there’s no point in spending time analysing their work. However, just a little out of budget should still be carefully considered. One reason is that you may find paying that little bit extra makes all the difference to getting a photographer you love on board and secondly there’s always a chance you could haggle a little bit.

Style: The style and layout of their website should have plenty of visual content that gives you a good idea of the style of their work. If you don’t like the style of the site at all, then its likely that you won’t like the style of their work. Be a little lenient with this though of course as most professionals will tailor their work to your preferences in some ways.

Site Navigation: This is really important for all business sites really but good clean navigation is a must when you want to sift through hundreds of images from their portfolio. If they know this and they have implemented it into their website it gives you a sense that they care about you and the whole customer journey not just the part where they take the snaps.